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Who We Are
Our Mission, Vision & What Sets Us Apart
At Intensity Cheer Elite, our mission is to empower athletes to be confident, resilient, and kind—both on and off the mat. We believe that cheerleading is more than just stunts and routines—it's a journey of growth, friendship, and finding your inner fire. Our athletes don’t just train hard—they learn to lead, lift each other up, and carry themselves with pride.
What makes us different? We are family-first, always. Our gym was born from a passion to create a supportive, welcoming space where every athlete is known, valued, and celebrated. Owner Haley Loch is not only present in the gym multiple days a week—she's building relationships, cheering on your athlete, and making sure every family feels at home. We lead with love, not ego, and every decision we make is rooted in what’s best for the kids.
Looking ahead, we’re not just building teams—we're building a legacy. Our vision is to raise a generation of athletes who are strong in skill, rich in character, and ready to take on anything life throws their way. Whether you're here to try something new or chase a national title, your journey matters—and we’re honored to be part of it.
"Like a phoenix, we rise—stronger, braver, and more unstoppable with every challenge we face."
Meet our Staff
Owner Haley Loch
Haley is our dedicated owner and cheer mama!
Haley’s love for cheerleading runs deep. After spending years in the sport herself, she opened the first I.C.E. location in South Carolina, sparked by her desire to create a place where her own daughter could thrive when local options didn’t feel quite right. That small spark grew into something big—I.C.E. South Carolina has earned Best of Berkeley 2024 & 2025, standing proudly among top programs in the county!
Haley moved back home to Maine and, after immersing herself in the local cheer community, saw a need for a gym that felt a little different—one built on family, connection, and heart. That’s how Intensity Cheer Elite Maine was born. Her goal? To bring that southern family feel to the north—where athletes are uplifted, parents are included, and every kid feels loved.
Though she doesn’t coach teams directly, Haley is in the gym 4+ days a week, greeting families, supporting her coaching staff, and being an active presence for all athletes.
Coach Jayden Blais
Jayden is one of our incredible Tumbling Instructors! Jayden leads a handful of tumbling classes and also accepts requests for private lessons!
With experience coaching levels 1-6 tumbling at multiple gyms, Jayden brings both skill and passion to the mat. Her own cheer journey started at age 2 and continued through age 17 — and it was a fierce one. She’s a 3x D2 Summit Champion and has snagged multiple National titles along the way!
Coach Alliyah Pelletier
Alliyah is another one of our amazing Tumbling Instructors! With 16 years of cheer experience and 3 years of coaching tumbling for levels 1-4, Coach Alliyah brings passion, knowledge, and championship energy to our Athletes. She's a 2x Summit Winning Champion and an NCA Nationals Winner, and she knows exactly what it takes to perform at the highest level!
Coach Spencer Roy
Spencer is one of our fantastic Allstar cheer coaches and also coaches some tumbling classes! Spencer is the definition of passion, drive, and next-level coaching! With a stacked background full of championship titles, high school regional runner-up titles, and countless first place wins, he knows exactly how to turn potential into podiums. His energy is contagious, his standards are sky-high, and his love for the sport is unmatched!